Post by account_disabled on Jan 24, 2024 5:27:31 GMT
Your business and its specifics will determine the structure of the advertising campaign. The campaign budget is calculated based on the structure. In most cases, we use this approach. We define: audiences for advertising, hypotheses for the test, creatives for testing. Each audience is a set of characteristics that describe that segment of your target audience. When compiling audiences, we use interests, behavior, age, geo, history of interaction with your resources. Below are three standard structure options. The first structure This structure of an advertising campaign can be used for landing, business advertising without a website, only using the capabilities of social networks. A targeting set describes the target audience.
This is the attraction of cold traffic, that is, people who are not yet C Level Executive List familiar with your business. A retarget is a group of campaigns that aim to engage with people who already know you. And advertising offers help to successfully guide them through the sales funnel. The minimum budget for a targeting set is $2 (preferred - from $5-10). Therefore, to implement such a structure, it is necessary to spend $8 per day, $240 per month. In that case, if your budget is limited, phased inclusion in the work is possible. That is, this week you test targeting set 1 and retarget, next week you test targeting set 2 and retargeting, and so on. Yes, it's long, but we always pay. Only sometimes it's time, sometimes it's money. Another structure This is an example of the structure of an advertising campaign, which is aimed at attracting only cold traffic.
According to this scheme, you can build, for example, the operation of online stores or a service site. For a full-fledged advertising campaign, it is necessary to attract a warm audience (the structure of such a campaign is below). Costs per day for implementation with a minimum budget — $8. The third structure This is an advertising campaign structure for working with warm traffic. It is ideal for online stores. In order to fully cover all audience segments, it is necessary to use 9 ad groups. With the minimum budget, the budget per day will be $18. That is, in order to set up advertising for cold and warm audiences, you need to spend $24 every day. Using the sequence "hypothesis - structure - budget", you will always be able to calculate the advertising budget for the campaigns.
This is the attraction of cold traffic, that is, people who are not yet C Level Executive List familiar with your business. A retarget is a group of campaigns that aim to engage with people who already know you. And advertising offers help to successfully guide them through the sales funnel. The minimum budget for a targeting set is $2 (preferred - from $5-10). Therefore, to implement such a structure, it is necessary to spend $8 per day, $240 per month. In that case, if your budget is limited, phased inclusion in the work is possible. That is, this week you test targeting set 1 and retarget, next week you test targeting set 2 and retargeting, and so on. Yes, it's long, but we always pay. Only sometimes it's time, sometimes it's money. Another structure This is an example of the structure of an advertising campaign, which is aimed at attracting only cold traffic.
According to this scheme, you can build, for example, the operation of online stores or a service site. For a full-fledged advertising campaign, it is necessary to attract a warm audience (the structure of such a campaign is below). Costs per day for implementation with a minimum budget — $8. The third structure This is an advertising campaign structure for working with warm traffic. It is ideal for online stores. In order to fully cover all audience segments, it is necessary to use 9 ad groups. With the minimum budget, the budget per day will be $18. That is, in order to set up advertising for cold and warm audiences, you need to spend $24 every day. Using the sequence "hypothesis - structure - budget", you will always be able to calculate the advertising budget for the campaigns.
