Post by vvseoclaubbd360 on Oct 26, 2023 7:45:32 GMT
The Brazilian e-commerce market is experiencing significant growth driven by the pandemic scenario and the change in consumption habits. Between April and June alone, 5.7 million Brazilian consumers made their first purchase online , according to research by Neotrust/Compre&Confie .
But at the same time that more people buy online, the number of e-commerce stores and the sector's competitiveness also increase. Therefore, the challenge for anyone who has an online store is: how can I stand out in the market and attract more customers to my website?
Communication and marketing actions are essential to give more visibility and strengthen brands, including e-commerce brands. Among these strategies is the press office , which works to ensure that the company gains prominence in the media.
In this text you will learn more about the benefits of press cell phone number list relations for e-commerce and also about how positive exposure in media outlets can increase your sales.
Tips and best practices for your business
To obtain good results with the work of press relations for e-commerce, it is necessary to know the characteristics of this communication strategy and follow good practices for relating to the media .
The first point that must be taken into consideration is the fact that press relations is a long-term job. There is no point in hiring a consultant or specialized professional and expecting results to come overnight. Continuous work is needed to develop relationships with media outlets.
Furthermore, it must be very clear that press relations are not advertising . A report will very rarely talk directly about your products or your online store. The press officer will prepare guidelines that are relevant to the media and, at the same time, allow you to talk about issues related to your business.
An example: you have a brewery and sell your products via e-commerce. A media outlet will not publish “visit virtual store X and buy beers” in its editorial space. But reports such as the brewery's sustainability actions, prizes in competitions and expansion of the beer market can gain prominence in the media. This makes more people aware of the brand, interested in its beers and looking for the online store to buy them.
Furthermore, in a future issue about beer, the journalist is likely to seek out his press office because he already knows the company and has it as a reference. This generates a lasting relationship and helps to strengthen your brand on an ongoing basis, and not just through specific actions.
But at the same time that more people buy online, the number of e-commerce stores and the sector's competitiveness also increase. Therefore, the challenge for anyone who has an online store is: how can I stand out in the market and attract more customers to my website?
Communication and marketing actions are essential to give more visibility and strengthen brands, including e-commerce brands. Among these strategies is the press office , which works to ensure that the company gains prominence in the media.
In this text you will learn more about the benefits of press cell phone number list relations for e-commerce and also about how positive exposure in media outlets can increase your sales.
Tips and best practices for your business
To obtain good results with the work of press relations for e-commerce, it is necessary to know the characteristics of this communication strategy and follow good practices for relating to the media .
The first point that must be taken into consideration is the fact that press relations is a long-term job. There is no point in hiring a consultant or specialized professional and expecting results to come overnight. Continuous work is needed to develop relationships with media outlets.
Furthermore, it must be very clear that press relations are not advertising . A report will very rarely talk directly about your products or your online store. The press officer will prepare guidelines that are relevant to the media and, at the same time, allow you to talk about issues related to your business.
An example: you have a brewery and sell your products via e-commerce. A media outlet will not publish “visit virtual store X and buy beers” in its editorial space. But reports such as the brewery's sustainability actions, prizes in competitions and expansion of the beer market can gain prominence in the media. This makes more people aware of the brand, interested in its beers and looking for the online store to buy them.
Furthermore, in a future issue about beer, the journalist is likely to seek out his press office because he already knows the company and has it as a reference. This generates a lasting relationship and helps to strengthen your brand on an ongoing basis, and not just through specific actions.
