Post by vvseoclaubbd360 on Oct 26, 2023 6:30:40 GMT
After much uncertainty and back and forth regarding the date of the law's entry into force, the Federal Senate approved the validity of the LGPD (General Data Protection Law) last Wednesday, August 26th. But on the same day, the Federal Senate informed that the LGPD will not come into force immediately , but only after sanction or veto of the rest of the conversion bill.
The law, which establishes rules for the processing of Brazilians' personal data, will require adjustments from companies and marketing agencies. But how to adapt to this new scenario? Where to start and what actions are necessary to comply with the law?
Last Wednesday, VOCALI promoted a webinar on the General Brother cell phone list Data Protection Law with lawyer José Vitor Lopes e Silva, specialist in Digital Law, and Fernanda Nones, Data Protection Specialist at Resultados Digitais. Check out the main questions and answers discussed in the webinar below.
Watch the webinar recording here. When the webinar was held, the current information was that the law would come into force immediately. Therefore, some of the participants' responses are based on this information.
What is the General Data Protection Law – LGPD? The General Data Protection Law is a law that changes some of the rules of the game in relation to how personal data is used today, mainly by companies, organizations and government bodies. The law brings new rules for what can or cannot be done with this information throughout its life cycle – from when it is collected to the moment it is discarded.
A relevant email is one that speaks to the pains and demands that the lead has at each stage of the inbound marketing funnel. Make sure your campaign copywriting is aimed at offering solutions to your audience’s problems. This makes it easier to capture the attention and generate engagement from your audience than if the email is merely an advertisement for your company.
Think about email with complete content Don't treat email as a mere repository of links to your website. It is clear that some campaigns, such as monthly newsletters, for example, are very focused on taking the reader to other content. But, in general, it is important that the email is structured as useful content regardless of the presence or absence of links.
If the lead goes to your website, great. But he needs to receive relevant information in the email itself. Invest in personalization and humanization Always remember that there is a person on the other side of the screen. Content with greater proximity and personalization is more likely to generate engagement, evolve the lead in the purchasing journey and establish a relationship between your brand and the potential customer.
Pay attention to the frequency There is no cake recipe that determines the right frequency for sending emails, but it is important that you maintain consistency in communication without becoming a nuisance.
It may be that your audience considers it ok to receive a weekly email, it may not. Evaluate the stage the lead is in the funnel, check their engagement and ask questions. Yes, creating ways for the public to demonstrate how frequently they want to receive your content is a great way to establish a frequency for your campaigns.
The law, which establishes rules for the processing of Brazilians' personal data, will require adjustments from companies and marketing agencies. But how to adapt to this new scenario? Where to start and what actions are necessary to comply with the law?
Last Wednesday, VOCALI promoted a webinar on the General Brother cell phone list Data Protection Law with lawyer José Vitor Lopes e Silva, specialist in Digital Law, and Fernanda Nones, Data Protection Specialist at Resultados Digitais. Check out the main questions and answers discussed in the webinar below.
Watch the webinar recording here. When the webinar was held, the current information was that the law would come into force immediately. Therefore, some of the participants' responses are based on this information.
What is the General Data Protection Law – LGPD? The General Data Protection Law is a law that changes some of the rules of the game in relation to how personal data is used today, mainly by companies, organizations and government bodies. The law brings new rules for what can or cannot be done with this information throughout its life cycle – from when it is collected to the moment it is discarded.
A relevant email is one that speaks to the pains and demands that the lead has at each stage of the inbound marketing funnel. Make sure your campaign copywriting is aimed at offering solutions to your audience’s problems. This makes it easier to capture the attention and generate engagement from your audience than if the email is merely an advertisement for your company.
Think about email with complete content Don't treat email as a mere repository of links to your website. It is clear that some campaigns, such as monthly newsletters, for example, are very focused on taking the reader to other content. But, in general, it is important that the email is structured as useful content regardless of the presence or absence of links.
If the lead goes to your website, great. But he needs to receive relevant information in the email itself. Invest in personalization and humanization Always remember that there is a person on the other side of the screen. Content with greater proximity and personalization is more likely to generate engagement, evolve the lead in the purchasing journey and establish a relationship between your brand and the potential customer.
Pay attention to the frequency There is no cake recipe that determines the right frequency for sending emails, but it is important that you maintain consistency in communication without becoming a nuisance.
It may be that your audience considers it ok to receive a weekly email, it may not. Evaluate the stage the lead is in the funnel, check their engagement and ask questions. Yes, creating ways for the public to demonstrate how frequently they want to receive your content is a great way to establish a frequency for your campaigns.
