Post by arfantseo501 on Jan 9, 2024 4:59:03 GMT
While the popularity of content marketing is an argument in favour of using it that popularity also means that it’s a very crowded field. Whatever industry you’re in there are probably already hundreds or even thousands of blogs podcasts and YouTube channels covering your topic. The sheer volume of it all has led to a frequent complaint of “information overload”. That makes it hard to stand out and gain an audience.
It Takes Time and Effort I mentioned low cost as one of the advantages of content marketing but don’t be fooled. Although there’s little cash investment required you will need to put a lot of hours and a lot of effort into doing it. Whether you’re composing blog posts recording podcasts or indulging in the distraction by a thousand cuts that is involved in maintaining an active social media presence content marketing sucks Country Email List away time and energy that you d otherwise be devoting to other parts of your business. And you may not see a return for a long time. You could hire someone to do it of course but that could be expensive. And you need to be careful who you hire because authenticity and reliability are key. Dishing out bad or shoddily presented information will damage your reputation just as much as good information will build it.
It’s Hard to Measure Success How can you tell if you’re doing it right Increased website traffic More social media followers A bigger email list on actual customers brought in What if you’re not seeing much tangible growth but you’re getting positive comments and engagement and building your profile with potential customers and influential people in the industry Is that enough And given that it takes time to build an audience how long should you stick at it before deciding that enough is enough Some of the benefits of content marketing can be tracked quite closely but others are intangible and it can be difficult to tell which one to use.
It Takes Time and Effort I mentioned low cost as one of the advantages of content marketing but don’t be fooled. Although there’s little cash investment required you will need to put a lot of hours and a lot of effort into doing it. Whether you’re composing blog posts recording podcasts or indulging in the distraction by a thousand cuts that is involved in maintaining an active social media presence content marketing sucks Country Email List away time and energy that you d otherwise be devoting to other parts of your business. And you may not see a return for a long time. You could hire someone to do it of course but that could be expensive. And you need to be careful who you hire because authenticity and reliability are key. Dishing out bad or shoddily presented information will damage your reputation just as much as good information will build it.
It’s Hard to Measure Success How can you tell if you’re doing it right Increased website traffic More social media followers A bigger email list on actual customers brought in What if you’re not seeing much tangible growth but you’re getting positive comments and engagement and building your profile with potential customers and influential people in the industry Is that enough And given that it takes time to build an audience how long should you stick at it before deciding that enough is enough Some of the benefits of content marketing can be tracked quite closely but others are intangible and it can be difficult to tell which one to use.
